14 Oct 2025

Is Noida’s Luxury Real Estate the Next Big Investment Zone for NRIs?

The real estate market in India has always been a hot topic among the Non-Resident Indian (NRI) community who are inclined to invest in properties mainly for the purpose of capital gain and obtaining a better lifestyle. Noida, which was previously known mainly for mid-segment housing, has been experiencing a drastic change in the last few years. The city now has more luxury homes, expansion of infrastructure, and improvement in connectivity. M3M Jacob & Co in Sector 97 is one such project that exemplifies this change. However, the question remains whether Noida is really turning to be a prime zone for luxury property investment for NRIs? And what will be the return on investment (ROI)? Let us take the plunge.

Rising Trends in Noida’s Luxury Real Estate

Price Appreciation

·       Average property prices in Noida have skyrocketed in just five years. The reports tell us that an approximate 92% price rise has been observed in Noida from 2020 to early 2025.

·       The case is even more extreme in Greater Noida, where around 98% price hike is recorded for the same period.

·       The average prices in the luxury segment have also shifted upwards: apartments in Noida that were priced at ~₹1.24 crore in 2022 had their average price raised to ~₹1.68 crore by 2023.

Demand Shift & Reduced Inventory

·       There is a very active movement in the launching and selling of luxury units. The first half of 2024 witnessed the sale of about ~8425 residential units in Noida and Greater Noida, of which ~42% (≈ 3550 units) belonged to the luxury segment.

·       The unexplained inventory (the number of flats that are still not sold) is going down. For instance, the entire NCR region saw a reduction in unsold units from ~1,73,117 units in Q1 2020 to ~84,500 by Q1 2025. In the case of Noida, the inventory has gone down by ~72%.

Connectivity & Infrastructure

·       The Noida-Greater Noida Expressway, enhancement of metro connectivity, the next Jewar International Airport, and overall improvement in civic and public infrastructure have been the major generators of these changes.

·       Such kinds of infrastructure have the power to attract not only the end-users (the people who are going to stay) but also the investors including NRIs who expect a rise in the future value of the property and thus, they are getting attracted towards these locations.

Why NRIs Might Find Noida Attractive

Let’s look at what NRIs typically look for—and how Noida matches up.

NRI Requirement

Noida’s Strengths

Capital appreciation potential

The high growth in property rates (≈ 90-100% in several sectors over 5 years) is very promising.

Good rental yield

Luxury properties near commercial hubs, expressways, and planned infrastructure often command high rents. While gross yields may be moderate, the strong demand and premium pricing help.

Connectivity to India / Ease of travel

With expressways, the upcoming Jewar Airport, and better metro and road links, Noida is becoming more accessible from major cities and international gateways.

Regulatory clarity / legal safety

Improvements in regulations (e.g. RERA), more transparency, better project completion rates, reduced unsold inventory → less risk.

Luxury and lifestyle amenities

Premium branded residences like M3M Jacob & Co  investment offer high-end finishes, better architecture, security, and amenities. These appeal to NRIs who often combine investment with use (vacation, stays, etc.).

Looking at M3M Jacob & Co as a Case Study

We can say that M3M Jacob & Co, Sector 97 in Noida, is an NRI-friendly investment opportunity with high ROI (inclusively for NRIs) based on the following:

·       First and foremost, the project has been given a strong rating of Excellent/Excellent along with the highest ranking of 5-star (4-5 years)..

·       Secondly, luxury residential and commercial properties are expected to get the same amount of time for buyers' (and tenants') patience; thus, the best location will last longer in the market.

·       Market info indicates that the project is going to benefit in terms of good visibility, closeness to corporate/IT hubs, and amenities that are capable of orchestrating high rent and premium resale value.

·       M3M commercial projects (like The Line in Sector 72) are giving about 12% return on investment promises which are figured out through landlords' experience and study of comparable transactions. Even though M3M Jacob & Co is a luxury residential/commercial mix, such figures raise expectations.

All these factors point to a high probability of returns in the form of capital appreciation as well as rental income, thus being a serious candidate for NRI's portfolio.

Return on Investment (ROI) Expectations

Realistically and based on the latest data, expert opinions, and market trends, here is what an NRI could expect in terms of luxury real estate in Noida:

·       Appreciation of Total Value: This is the case for desirable luxury properties over three to five-year horizons with a range of 15-25% per annum. The case of some sectors is that they are already observing cumulative increases of about 90-100% in the last 5-year period.

·       Rental Yield: In the absolute percentages, such yields are deeper than in the mid-market properties but depending on the rental income they are still safe in the case of premium areas. Yields in many luxury properties might be 2-4% gross but can escalate (4-6%) if the place is superb, has great amenities, and is continuously rented out.

·       Total Return (Capital + Rental): Over a period of 5 years, A luxury property well-chosen and located in Noida could yield total returns in the range of 50-100% (i.e. price doubling or more), highly influenced by entry cost, holding period, and market conditions.

Is This the “Next Big” Zone for NRIs?

In conclusion to all considerations, it seems so—Noida is stepping up as one of the major areas for property investment in luxury terms by NRIs soon. Reasons for supporting this viewpoint are:

·       The edge of Noida pricing over other metro cities, the enhancement of infrastructure, the opening of luxury branded developments, and the urge for more have all added to the making of a very solid investment thesis.

·       The project M3M Jacob & Co. is on the luxury landscape, and it draws the attention of NRIs who are in the market for more than just a house; they want to live with prestige, lifestyle, and resale value.

·       The infrastructure projects (airport, expressways, metro) are giving the investors visibility & growth (both in capital appreciation and demand) that are continuing in the present day.

However, it will not be without warnings. To get the best out of it, NRIs must:

1.      Locate sectors/areas where the infrastructure has been developed or promised and will be delivered on time.

2.      Acquire property at a point where the buyer does not pay the over-premium price. If reliability is high, then it is better to opt for pre-launch or early launch stages as it can give more margins.

3.      Factor in the total cost: not just the purchase cost but also recurring charges, tax, maintenance, periods when the property is not rented out.

4.      Legal diligence: undisputed title, litigation status, and the credibility of the builder.

Conclusion

Noida is changing very quickly from being an affordable and middle-income housing area to a major luxury property market. Huge price premiums, strong sales of luxury units, fast depletion of stocks, better amenities, and infrastructure are all pointing to a market that is reaching maturity. Noida, especially projects like M3M Jacob & Co., is a very attractive destination for NRIs who are interested in luxury property in Noida with ROI of high value investment with a good potential for capital growth.

If handled the right way (right location, good builder, cost consciousness) the return on investment can be very good. This is not pure speculation but an investment in a quickly changing ecosystem. For NRIs, Noida may well be one of the next big zones for luxury real estate investment.