Home/Blog/M3M Jacob & Co. Residences Noida: Redefining Ultra-Luxury Living in India
24 Oct 2025
In the rapidly changing skyline of Noida, a new landmark is going to change the definition of luxury and sophistication — M3M Jacob & Co. Residences, Sector 97. This unique partnership between M3M India, one of the major players in the Indian real estate market, and Jacob & Co., the world-renowned luxury brand from New York, is going to have an impact on the Indian luxury residential sector. The project, with its fine craftsmanship, imaginative design, and great facilities, is a proof of the fact that art and architecture can unite perfectly to produce a superb living experience.
Noida was initially recognized mainly as an industry-based city, but it has soon turned around and become one of the most coveted real estate markets in India. The location of the city, which is very close to Delhi, along with its excellent infrastructure and the growing commercial zones, has been the reason for the attraction of the best developers and even global brands. Consequently, the property market of Greater Noida has experienced a price rise of 98% in the past five years, which is clear and through the growing demand for luxury real estate in the National Capital Region (NCR).
The transformation of Noida into a luxury region is one of the indirect consequences of its robust and swift interconnection via expressway, metro network, and closeness to business centers such as Gurugram and Connaught Place. It is also the perfect spot for upscale housing. As a result, M3M Jacob & Co branded residences stand out as a shining star in the middle of this busy city — combining access, seclusion, and splendid architecture.
Jacob & Co. was founded back in 1986 by Jacob Arabo who started off as a custom jewelry maker in New York's Diamond District. The brand became known for its masterful jewelry making and its out-of-the-box artistic designs, which brought it a lot of customers both from the entertainment and sports industries — such as Madonna, Rihanna, Jay-Z, and Michael Jordan — thus giving Jacob the nickname “Jacob the Jeweler.”
In 2002, Jacob & Co. ventured into the world of high-end watchmaking with the introduction of the Five Time Zone watch. This was a record-breaking design that catered to the frequent traveler by displaying not one but five different time zones at the same time. The brand's boldness in design and masterful skills in horology soon stamped it as a contemporary luxury icon.
The company has been under the direction of Benjamin Arabov, who is Jacob Arabo's son, and the current CEO since 2021. The company is thus on a digital transformation and global expansion journey. The year 2025 marks the opening of its first retail outlet in Seoul, South Korea, which stands as a monument to its increasing global presence. Jacob & Co. is on the verge of its 40th birthday, yet it still challenges the limits of luxury craftsmanship — not only in jewelry and watches but also in the real estate business marked with its brand name in different parts of the world.
The transition from Jacob & Co. to the high-end property market has always been amazing. The projects carried out in every continent speak the language of the brand — that is to say, they are characterized by being bold, innovative, and extraordinarily detailed.
· 'Jacob & Co. Beachfront Living by Ohana (Al Jurf, UAE) ‘\u2013 An AED 4.7 billion glorious development with an aerial view consisting of mansion-like apartments, villas, and an exclusive Jacob & Co. Beach Club between Dubai and Abu Dhabi.
· 'Burj Binghatti Jacob & Co. Residences (Dubai, Business Bay) 2013 with 104 floors enclosing a height of 557 meters, this 'Hyper Tower' is going to be the world's tallest residential building, and it is going to change the way people think about living in the Middle East.
· 'Jacob & Co. Residences, Al Marjan Island (Ras Al Khaimah, UAE)—A collaboration with Mantra Properties amounting to AED 400 million and presenting a handful of exclusive seaside homes that mirror the luxury brand's cutting-edge design philosophy.
The next stop on the world heritage map is India, with the M3M Jacob & Co. Residences, Noida, being the first-ever branded residence of the luxury brand in the Indian subcontinent.
This venture is more than just a series of abodes; it is an amalgamation of modern-day architecture, design, and creativity. Each of the flats, that come in 3, 4, and 5 BHK formats, has been made to symbolize Jacob & Co.'s obsessive search for flawlessness and M3M's characteristic care for even minor details. The building style is majestic but not overpowering; thus, the individuals inhabiting it are provided with a setting where both lavishness and serenity are equally respected.
The whole area is designed in such a way that it closely follows Jacob & Co.'s philosophy of design — elegance combined with boldness of innovation. From the intricate façade to the bespoke interiors, the project mirrors the craftsmanship and sophistication synonymous with the brand’s global identity.
Jacob & Co M3M collaboration, Noida, is the next big step in India luxury living saga where innovation and design, and modernity and heritage are mixed up together and living is through art. It’s not just a place to live; it’s a marking of triumph, fashion, and inheritance.
This partnership of M3M India and Jacob & Co. does not just mean exceptional living for the few in the world who appreciate that great luxury is always in fashion.
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