A Global Icon Arrives in Noida: Inside M3M Jacob & Co Residences

Luxury, at its highest level, is never loud.

It doesn’t announce itself.

It reveals itself; to those who know where to look.

The prestigious house of haute horology and fine jewellery, Jacob & Co., is intentionally expanding its brand image into the real estate business through partnerships with M3M India in Noida. The collaboration between Jacob & Co. and M3M India will not only create another address for luxury residences, but will also help define what it means to live luxuriously in India.

M3M Jacob & Co Residences is not a development.

It is a declaration.

When Craftsmanship Becomes a Way of Life

For decades, the name 'Jacob' has become synonymous with 'extraordinary.' Collectors, members of royalty, and other cultural figures wear Jacob & Co.'s creations; these pieces are designed to not only be owned but also remembered. However, translating that ethos into living spaces requires quite a bit more than just an abundance of opulence. It requires precision, rarity, and emotional connection.

Every residence located here is conceived as a future heirloom. Generous proportions have been used in the design process, purposeful floor plans have been created, and finishes have been selected with the same diligence that is applied to crafting a grand complication timepiece. These residences have been designed for those that appreciate the quiet presence of exceptionally crafted items within their surroundings; i.e., the floorboards of imported stone flooring, the heft of an exquisitely constructed door, and the elegant detail of finely crafted metals that reflect subtlety.

Nothing is excessive.

Everything is exact.

An Arrival That Sets the Tone

The experience begins long before you step inside your home.

When you arrive at Jacob and Company Residences, it is an orchestrated experience, where you seamlessly transition from entering the front door of the property to entering in to a unique space with an elegant/formal entryway through an open porte-cochère which feels like you are pulling into an extremely exclusive private gallery rather than a normal residential space. The area's landscape is carefully designed to provide a tranquil atmosphere as you arrive at your new home.

The lobby does not overwhelm. It invites.

High ceilings, sculptural lighting, and art-forward design create a sense of anticipation—an understanding that this is a place where life unfolds beautifully, unhurried by the ordinary.

Sector 97: The New Language of Prestige

True luxury is as much about where as it is about what.

Located in Sector 97, Noida; along the Noida Expressway; this address offers something increasingly rare: seamless connectivity paired with spatial calm. Wide roads, green buffers, and intelligent urban planning place residents within easy reach of Delhi, business districts, and airports, without the chaos that often accompanies centrality.

It is a location chosen for longevity.

A place poised for appreciation; not just in value, but in relevance.

Residences That Understand Privacy

The Jacob & Co residences are designed to meet the needs of a small number of families. With a low density, these homes offer privacy without sacrificing style. Spacious floor plans allow significant roominess in all locations.

The homes available range from simple 3-bedroom to large 4- and 5-bedroom residences, to luxury duplex penthouses. All layouts are created to accommodate both formal entertaining and everyday family life. Living rooms are designed as if framed by works of art outside of them. There is a sense of calm in each bedroom. Private outdoor terraces are ideal for slow mornings or relaxing evenings. You can find more details in M3M Jacob & Co brochure.

These are homes that adapt to your rhythm—not the other way around.

Amenities, Curated Like a Private Members’ Club

Here, amenities are not an afterthought. They are a lifestyle philosophy.

The residents enjoy a space that feels like a private club rather than a common area. The Clubhouse is designed for members who want to enjoy social evenings together. The Wellness Areas are designed with restoration in mind instead of just indulgence. In addition to climate-controlled pools, there are also experiences in a spa-like environment, private theaters, and peaceful lounges designed to facilitate socialization, contemplation, or celebration.

Every space is intentional.

Every experience, elevated.

This is luxury that understands modern living—where wellness, privacy, and meaningful interaction matter more than excess.

A Community Defined by Taste

The appeal of M3M Jacob & Co Sector 97 lies beyond the design of the building and the history of the brand; it is found within the people drawn to the location.

M3M Jacob & Co Sector 97 is designed for individuals who have "made it" but are still evolving; it is a place for people who aspire to be entrepreneurs, leaders, global citizens and who choose to value discernment rather than ostentation. The atmosphere encourages the formation of close relationships with others who have similar values, thereby establishing a community that shares an appreciation for excellence.

It is exclusivity without isolation.

Privacy without anonymity.

A Rare Asset in a Changing Market

Globally, branded residences rank as one of the most sought-after real estate investments, mainly because of their rarity, strong brand equity and lifestyle guarantees. In India, branded residences are still a relatively new segment, with projects like Jacob & Co Residences being particularly noteworthy.

In addition to being emotionally appealing, this type of development also presents a great deal of investment potential. The collaboration between a globally recognized luxury brand, its location and its ultra-luxury classification, all contribute to making Jacob & Co Residences a sound long-term investment choice, whether as a primary residence or an investment property.

But for most buyers here, returns will be measured in moments, not multiples.

The Future of Luxury Living, Redefined

The M3M Jacob & Co Residences represents a significant change in how luxury is defined in India. It displays the change in how we think about luxury in India, from purchasing items of luxury to creating an entirely new way of living that includes: the purchase of a home and using it as a base, like the purchase of luxury goods, to create a lifestyle according to global standards and personal preferences.

Luxury is not just about the status, it is about one's sensibilities.

For those who understand that true luxury is an extremely personal experience and incredibly scarce, this is truly a once-in-a-lifetime opportunity to live a beautifully designed lifestyle with purpose and authenticity.

Because icons are not made overnight.

They are crafted—one detail at a time.