18 Oct 2025

How Jacob & Co’s Design Philosophy Is Inspiring Indian Real Estate

By the very nature of haute horology and luxury jewelry, the New York-based maison Jacob & Co has always been a synonym of brilliance — not just in its artistic skills but also in storytelling. Every creation of the New York-based maison, be it a watch or jewelry, is a story of a bold idea, technical wizardry, and limitless imagination reflected in a luxury item.

The same design principle of Jacob & Co is now getting the most amazing and unusual surface — the real estate market in India. Through the tie-up with M3M India for M3M Jacob & Co Residences in Noida’s Sector 97, the luxury segment in India is being innovated. It has gone beyond indulgent spaces to living in a work of art.

The Art of the Extraordinary: Jacob & Co’s Global Legacy

Before entering real estate, Jacob & Co had already been a symbol of creativity and daring. The brand, which was established by Jacob Arabo, upgrades the norms of the jewelry and watchmaking world with its boldness — combining art, engineering, and dreams.

Besides the watch featuring twirling mini planets and the Billionaire watch encrusted with multiple diamonds, Jacob & Co has always considered elitism a talent. Every design has one basic idea at the core — luxury should evoke feelings, discussions, and admiration.

This notion — fusing creativity with accuracy — is exactly what renders Jacob & Co the ideal partner for the rise of luxury residences in India.

When Haute Design Meets Architecture: M3M Jacob & Co Residences

The alliance of M3M India and Jacob & Co is regarded as one of the most important intersections between luxury fashion and architecture in the Indian market. This project, which is located in Sector 97, Noida, doesn’t just adopt the name of the brand — it assimilates its design of DNA.

The interiors of M3M Jacob & Co are a direct reflection of the brand’s global design language: dramatic yet elegant, sparkling yet structured. Visualize undulating lines, beautiful lighting, and a sophisticated mix of different elements that together create a stunning aura around living.

In these dwellings, the new areas are not built but rather whimsically produced. The materials used are very similar to the period of the Jacob & Co timepiece, reducing the comparison to the next tier. For example, marble veins that look like fine watch dials, and façades made of reflected glass like diamonds, are all part of the brand's infatuation with the perfect end product.

The Core Design Ethos: Opulence with Precision

Jacob & Co. is a house whose influence penetrates deep into the fabric of the architecture. Its presence, however, is felt not only by mere identification but the philosophy behind the way of taking things in three aspects that perfectly interlock with a developer's and interior designer's goals:

1.      Innovation as Identity – The manufacturer has no other choice but to offer the new. That is already one of the traits of Jacob & Co's watches - the conflict of time between avant-garde mechanics and classical design coupled with M3M Jacob & Co's luxury living mixed with innovative architectural layouts and smart home features. Therefore, the goal is to create houses that are technology-wise, very sophisticated, and at the same time artistically classical.

2.      Emotional Craftsmanship – The company’s products generate different feelings every time by just being there—astonishment, elation, and appreciation. M3M Jacob & Co. interiors are supposed to act the same way. Residents, in fact, can be made to realize they are actually living in luxury instead of just seeing it from the magnificent double-height lobbies and personalized living zones, which are among the main features of the design.

3.      Rarity and Exclusivity – Jacob & Co. has thrived on luxury for a long time now—through limited editions of watches, unique jewelry, etc. Noida, on the other hand, also has the luxury of touting its residents as the privileged few due to its low-density layout that is synonymous with privacy, space, and the utmost exclusivity. Indeed, in a city famous for vertical living, this is the real deal.

Why Indian Real Estate Is Ready for Design-Led Luxury

The luxury home buyers in India are changing. They are thinking globally, are design-friendly and mostly interested in having experiences. A decade ago, luxury was represented by imported marble and spacious rooms; now it is the storytelling of brands, curated interiors, and architectural artistry.

Through this shift in preference by developers, global partnerships such as Jacob & Co India are working to make it a reality. A branded residence provides the buyer with the emotional benefit that comes with it. The buyer who invests in M3M Jacob & Co buildings is not only buying a property but is also purchasing a share of the global craftsmanship and prestige that comes with it.

This development reflects a worldwide pattern observable in the cities of Dubai, London, and Miami, where, for instance, the aforementioned brands have already brought their luxurious fives into the apartments market. Indian real estate got the signal of being part of that elite league clearly when Jacob & Co made its entry to India.

Inside M3M Jacob & Co Interiors: A Glimpse of Brilliance

As you walk into M3M Jacob & Co situated in Noida, you will be transported to a design world where every design element reveals a tale.

·       Living Spaces: The whole area comes with open designs and lots of natural light and is adorned with giant chandeliers taking cues from the diamond-studded Jacob & Co’s collections.

·       Materials: Can you imagine luxury marble that is imported, shiny metals and glass with a hand-finished coating that would have the sparkle of a diamond? Well, this is what you find in your exclusive residence.

·       Bedrooms: These are the private hideouts that have been created for peaceful indulgence and are decorated in soft colors and with textures inspired by the haute couture.

·       Bathrooms: These are the zones styled as spas and equipped with the finest fittings, lighting, and wellness features.

·       Common Areas: Everything from the huge lobby to the infinity pool is curated and feels like a show of visual harmony between elegance and modernity— a perfect combination.

The project offers one very rare situation: the interlacing of fashion, craftsmanship, and architecture into a single experience. It is not just a place to live; it is the art at the level of a building.

The Ripple Effect: Redefining Indian Luxury Living

The success of such partnerships has far-reaching effects that go beyond a single project. It’s like holding a mirror that shows the entire Indian real estate market reflecting the new design standards set by the project. Developers are coming to terms with the fact that the new homebuyers prefer stories and sensibilities as much as they do space.

For Indian cities such as Noida, Gurgaon, and Mumbai it means the morning of design-led real estate — where interiors are created with the same care as a couture gown or a luxury clock. And as Jacob & Co India goes on to inspire, it is very likely that more international brands will set foot in this territory thus furthering India's status on the global luxury map.

A Vision Beyond Buildings

The main idea behind Jacob & Co's design philosophy is to push the boundaries — of imagination, craftsmanship, and beauty. When applied to real estate, it creates a static architecture that turns into a dynamic sensory experience.

The M3M Jacob & Co Residences are the epitome of that transition — where luxury is not a loud statement but a soft poem, where design is not a mere embellishment but a story told.

Jacob Arabo once said that each creation from Jacob & Co should be "something the world has never seen before." With their arrival in Indian real estate, that vision is once again valid. Noida, usually considered a melting pot of modern development, now boasts a landmark where the three spheres — jewelry, design, and architecture — meet, and where the definition of Indian luxury gains a whole new glimmer.

Ultimately, the entry of Jacob & Co in the Indian real estate market is not only about luxury interiors—it is about imagination. It is a reminder that design, when masterfully done, is not the property of the wrist or the cabinet. It could mold the surroundings of our lives, lift the ways we perceive luxury, and even change the very essence of what we consider home.